PAID ADVERTISING
There are various forms of paid advertising which can be broken down into two primary forms: PPC advertising and Social Media advertising.
PAID ADVERTISING
There are various forms of paid advertising which can be broken down into two primary forms: PPC advertising and Social Media advertising.
PPC ADVERTISING
Having an advertising budget in today’s digital marketing space can go a long way. If the person spending the money knows what they are doing, even the smaller-sized budgets can provide a healthy and profitable return of investment. How exactly can this be done? By using various pay per click and pay per impression advertising mediums.
What exactly is Pay Per Click and Pay Per Impression?
Pay Per Click is a form of online advertising in which the advertiser only pays when their ad is clicked on. In the Pay Per Impression model, the advertiser pays when their ad experiences a certain amount of unique views.
Why Would Anyone Want to Pay Per Click?
Pay Per Click advertising is one of the primary forms of generating leads and online sales for many businesses all over the world. By using pay per click, you can have an ad for your website, product or service listed on the largest websites online. The more popular areas for this form of online advertising tend to be the search engines: Google, Yahoo and Bing and the social media network, Facebook.
We excel in managing online pay per click campaigns for small medium and large businesses. By advertising your services online you can drive more business to your website. Our advertising campaigns typically work in conjunction with our SEO and social media marketing programs but can be used as a standalone service as well.
SOCIAL MEDIA ADVERTISING
With social media platforms growing constantly and consistently, advertising on these platforms is becoming an increasingly important way to reach out to your target audience. With multiple platforms to manage and ever-changing rules, regulations and features, managing ads on social media can get a bit overwhelming.
This is exactly where we can step in to help by doing the following:
- Media Planning and Identifying a Targeting Criteria:
Confirming goals, audience parameters, behavioral trends budgets, and form a hypothesis. - Ad Development:
Developing different creative approaches for different ad types. - Testing:
We will test all ad formats on pre-determined social platforms to determine the optimal approach for execution. - Reporting:
Providing a report with ad performance, insights and recommendations for next steps.
PPC ADVERTISING
Having an advertising budget in today’s digital marketing space can go a long way. If the person spending the money knows what they are doing, even the smaller-sized budgets can provide a healthy and profitable return of investment. How exactly can this be done? By using various pay per click and pay per impression advertising mediums.
What exactly is Pay Per Click and Pay Per Impression?
Pay Per Click is a form of online advertising in which the advertiser only pays when their ad is clicked on. In the Pay Per Impression model, the advertiser pays when their ad experiences a certain amount of unique views.
Why Would Anyone Want to Pay Per Click?
Pay Per Click advertising is one of the primary forms of generating leads and online sales for many businesses all over the world. By using pay per click, you can have an ad for your website, product or service listed on the largest websites online. The more popular areas for this form of online advertising tend to be the search engines: Google, Yahoo and Bing and the social media network, Facebook.
We excel in managing online pay per click campaigns for small medium and large businesses. By advertising your services online you can drive more business to your website. Our advertising campaigns typically work in conjunction with our SEO and social media marketing programs but can be used as a standalone service as well.
SOCIAL MEDIA ADVERTISING
With social media platforms growing constantly and consistently, advertising on these platforms is becoming an increasingly important way to reach out to your target audience. With multiple platforms to manage and ever-changing rules, regulations and features, managing ads on social media can get a bit overwhelming.
This is exactly where we can step in to help by doing the following:
- Media Planning and Identifying a Targeting Criteria:
Confirming goals, audience parameters, behavioral trends budgets, and form a hypothesis. - Ad Development:
Developing different creative approaches for different ad types. - Testing:
We will test all ad formats on pre-determined social platforms to determine the optimal approach for execution. - Reporting:
Providing a report with ad performance, insights and recommendations for next steps.